Pure Earth Owners Family picture in Lennox Head NSW beach

Natural and Australian made hair, body and home care products that embrace You & the Earth

Hi we’re Gabriella & Josh.


We took on Pure Earth to produce sophisticated and competitive products that embrace nature’s innovative technology and honours our Earth. Our vision is to contribute to a better world and grow a company that gives back. We want people to choose a desirable future as well as a quality product. 


We are a family owned business. Our home is nestled in the green hills of the Byron Hinterland on Bundjalung land. We have two children who play and learn among trees and appreciate the beauty that nature holds. Our children inspire us to create products that contribute to a future that we’d like for them— a future that is connected with nature and her incredible design. That’s why, in all aspects of Pure Earth, we strive for natural, innovative, and sustainable excellence. 




Our mission is to deliver sustainable excellence in the form of elevated hair, body & home products with superior natural formulas and Native Australian botanicals.

We believe in natural and Untamed Beauty.

We believe in empowering a sustainable and compassionate community that is connected to nature. We believe that you can feel good and look amazing while treading lightly on our Earth. Embrace YOU, embrace our Earth. 


Our products are made with minimal ingredients, using only those that are most effective and necessary. Our packaging is sustainable, using aluminium that can be recycled time after time without losing its quality. We believe in nurturing our Earth and caring for the future of our communities. We believe that companies should lead the way.


We are constantly researching new innovative ways to make our products more sustainable. We donate to the Carbon Positive Australia Fund, to contribute towards planting Australian native plants and 1% of our profits to One Tree Planted to help restore habitats throughout the world. 

We create our products in Australia at a carbon-neutral site. We use aluminum packaging because it maintains its integrity over time, making it the perfect resource to recycle. And to promote zero-waste, we have created a free and easy to use 2 step circular economy. 



We strive for Pure Earth hair, body & home products to give you a feeling of natural connection and confidence. Confidence in the quality of our products. Confidence in the future of our Earth. Confidence in you looking and feeling good and loving what you do. 

We have Confidence in...


The quality of our products. High quality with Australian native botanicals.


The future of our Earth. Sustainable manufacturing and packaging.

quality-ingredients- Pure Earth

A trusted, pure formula. We keep our ingredients list to a minimum and only what is most effective and necessary.

Looking and feeling good.