Plastic Free Living Tips Products

Natural and Plastic Free Challenge

So many of us have been guilty of using hair care products with all sorts of synthetic ingredients and adding more plastic to the never-ending plastic waste problem.


Not only is non-natural mainstream haircare ultimately preventing you from achieving healthier-looking hair, but it also creates an unhealthy environment for your scalp and hair follicles.


At Pure Earth we say no to all sorts of synthetic nasties and we choose plastic-free infinitely recyclable packaging.  We believe in achieving healthier-looking hair, naturally with botanical ingredients that support a healthy scalp and ultimately healthier hair.


That’s why we are challenging YOU to take part in our #14PureHairChallenge and detox from synthetic haircare and plastic bottles.


In 14 days your hair will start to remove the build-up of synthetic nasties and will start to feel softer, more voluminous and healthier.


Plus, you’ll be eliminating your bathroom of plastic and choosing an infinitely recyclable material instead!  It’s about time we switched to healthier haircare and reduced our plastic waste.  Are YOU ready?


It can take a little bit of time to adjust to using natural haircare.  You may find that switching to natural hair care creates less bubbles and may feel less silky (at first) but this is because there are no sulphates (harsh detergents which strip the hair of it’s natural oils) and silicones (which give the false illusion of hydration).


Instead, Pure Earth uses gentle cleansers and natural ingredients that assist with hydration and nourishment to support a healthier scalp and environment for healthier hair growth.


In 14 days your hair will likely get rid of the synthetic build-up and lead to better hair days.  Plus, by making the switch you will be choosing an Australian made, vegan, cruelty-free, biodegradable and plastic-free brand that donates 1% of its profit to One Tree Planted.


Switching to Pure Earth will give you a feeling of natural connection and confidence.

Confidence in the quality of our products.

Confidence in the future of our Earth.

Confidence in you looking and feeling good and loving what you do.


We’re so confident that you’ll love Pure Earth products that we offer a 30 day money back guarantee!

Pure Earth we say no to nasties
Plastic Free Living Tips Products

What is natural shampoo and conditioner? And why is it better?

What is ‘natural’?

By ‘natural shampoo’ we mean products that contain plant-based ingredients, is SLS free and Paraben free, and use gentle, non-drying cleansing agents. 

Conventional shampoos and conditioners use SLS and Parabens because they are great cleaning agents, but they can also strip the hair and scalp of everything, including its healthy natural oils.  SLS and Parabens can also be irritating on the skin and scalp and cause dryness or dandruff. 

Using conventional shampoos and conditioners may feel great at first, but give a false sense of healthy hair.  Many typical shampoos and conditioners may also contain different forms of silicones which smooth the hair initially. However, after continuous use, your hair may feel drier and drier and damaged.  The silicone can be damaging because it completely coats the hair and builds a layer that prevents moisture from penetrating the hair.  Eventually, this can dry out the hair.  It may be hard to notice because this coating gives the feeling of silky-smooth hair.

What to look for:

Reading labels is essential when switching to natural shampoo and conditioner. Look for products that contain natural ingredients. It takes time and effort to identify unnatural ingredients, so as a simple general rule of thumb, try to look for a minimal ingredient list with items that are easy to pronounce. Look for ingredients that are naturally derived or made from things found in nature.

What to expect:

The main difference you’ll notice about natural shampoo is that it doesn’t lather up the same way your old shampoo did, since those foaming agents aren’t there. Less foam does not mean it’s not getting your hair clean, or that you need to use more shampoo than usual.

It can take a few days for your scalp and hair to adjust when switching to a natural shampoo. In the beginning, it may feel like your hair is oilier and heavier than usual.  One important trick is to make sure you rinse your hair well, as any residual shampoo can make your hair feel heavier.  In the beginning, your hair may also feel less silky than usual without the silicones, however, over time, your hair will become softer and healthier. After a few washes, your scalp will adjust, and you’ll probably find that your hair’s texture is more well-balanced with less oil at the roots and healthier, moist tips. You may even notice your hair is fuller, as some people may experience better hair growth as a result of switching.

Plastic Free Living Tips

Why Every Day Should Be Plastic Free Day

The mass production of plastic has resulted in 8.3 billion metric tons over the last six decades – some of which can take up to 1,000 years to biodegrade.  Scientists predict that the rate of production will continue to rise – most of it as single-use, which will likely end up in landfills, rivers or oceans as only 9% of it gets recycled. 


So, what do we do as a global society to fight plastic waste?


Refuse, reuse and recycle.  Refuse any new single-use plastic, reuse items you already have instead of buying new and recycle where possible.  Here are a few more tips to get you started.


 Choose reusable cups.  Take a reusable coffee cup and reusable water bottle wherever you go.  Try Keep Cup, which is easy to clean and maintain. You can also do this with takeaway containers.  Many restaurants and cafes are now allowing you to take away your reusable container rather than get a throwaway plastic one.  Make it a habit to place your reusables in your purse, backpack or car first thing in the morning so that you don’t forget it.


Avoid pre-packed fruit and vegetables.  Instead of buying pre-packed fruit, buy them loose and reuse a produce bag.  You can also buy a reusable mesh produce bag  Or even better, purchase your fruit and vegetables from your local farmer’s markets or find out which ones are offering weekly mixed fruit and vegetable boxes with delivery options.   


Refuse the straw.  Sip don’t suck.  If you do require a straw, try a reusable glass, stainless steel or silicone one.  A silicone option from Everco is excellent for kids because they don’t break and are soft and safer to use.


Aim for waste-free lunches.  Use stainless steel containers, glass containers or bamboo containers.  Or use reusable beeswax wraps for sandwiches, wraps, sushi rolls, quiches, etc.  You can even use safe, reusable plastic lunchboxes – the idea is to refuse single-use plastic.


Say ‘no’ to packaged snacks.  If you must, buy them in bulk sizes for less packaging, such as potato chips, crackers, cheese etc. and put it into smaller containers for kids. You’ll save money by buying in bulk too!  Or better, learn to make your snacks.  Some great, healthy and easy to make options are bliss balls, muesli bars, veggie muffins and chia pudding with fruit.


 Use reusable grocery bags.  At the start of every grocery list, write down ‘grocery bags’ so that you don’t forget them and leave a few in your car.  Or have a special place for them near the door or wherever you keep your car keys.



Buy a stainless steel razor.  Rather than a disposable razor get a reusable one with disposable blades.  Reusable razors are better quality and can last for decades.



Choose a biodegradable toothbrush.  For centuries, the basic toothbrush was made from natural materials until the plastic industry took off.  Today, many people are making the switch to bamboo toothbrushes and cutting out a portion of the billions of plastic ones that go to waste every year.



Buy cleaning products in bulk.  Buy in bulk means less plastic or refill wherever you can.



Use a wooden comb.  Many bamboo options are lightweight and easy to carry.



Skip the plastic cleaning brush or scrub.  Buy wooden cleaning brushes and biodegradable sponges or scrubs.  They work just as effective.  Scrubs made from coconut fibres last longer and do not grow mould as quickly as the plastic alternative.



Buy meat and cheese from the deli.  Check if your local butcher will place meat or cheese into a reusable takeaway container.



Don’t buy toilet paper wrapped in plastic.  There are a lot of great new plastic-free toilet paper companies that deliver.  Try, Who Gives a Crap.