Organic Skincare, Plastic Free Living Tips Products

The Science of Skin: What Keeps Our Skin Microbiome Healthy?

The Science of Skin: What Keeps Our Skin Microbiome Healthy?


Your skin is not just a surface; it’s an entire ecosystem bustling with activity and life. Within its layers exists a hidden world, including a diverse community of microorganisms known as the skin microbiome. These microscopic inhabitants play a pivotal role in maintaining the health and vitality of your skin.


The skin microbiome acts as a natural defense system, warding off harmful pathogens and contributing to essential functions like wound healing. However, this delicate balance can easily be disrupted by various factors, including harsh skincare products loaded with chemicals.


In recent years, there has been a growing awareness of the benefits of minimalist skincare routines that prioritize simplicity and natural ingredients. Let’s delve deeper into why adopting a minimalist approach to skincare, free from harsh chemicals, can be a game-changer for your skin health.


Understanding the Skin Microbiome

The skin microbiome consists of trillions of microorganisms, including bacteria, fungi, and viruses, which reside on the surface of your skin. These microorganisms form complex ecosystems that interact with your body’s immune system and play a crucial role in maintaining skin health.


One of the key functions of the skin microbiome is to provide a protective barrier against harmful invaders. By crowding out potentially harmful pathogens, beneficial microorganisms help prevent infections and maintain the skin’s overall health.


However, the balance of the skin microbiome can easily be disrupted by external factors such as harsh chemicals found in many skincare products. Ingredients like sulfates, parabens, and synthetic fragrances can disrupt the delicate balance of the skin microbiome, leading to irritation, inflammation, and other skin conditions.

The Benefits of Minimalist Skincare

Embracing a minimalist skincare routine involves simplifying your approach to skincare by using products with minimal ingredients and avoiding harsh chemicals. Here are some compelling reasons why minimalist skincare can benefit your skin:


Reduced Risk of Irritation: Harsh chemicals found in many skincare products can strip the skin of its natural oils and disrupt the delicate balance of the skin microbiome. By opting for products with minimal ingredients, you can reduce the risk of irritation and inflammation, allowing your skin to thrive.


Improved Skin Barrier Function:

The skin’s natural barrier plays a vital role in protecting against environmental stressors and maintaining moisture levels. Minimalist skincare products, formulated with gentle ingredients, help support the skin’s barrier function, keeping it healthy and resilient.


Enhanced Absorption of Nutrients:

Simplifying your skincare routine can also improve the absorption of beneficial ingredients into the skin. Without the barrier created by harsh chemicals, active ingredients can penetrate more effectively, delivering nourishment and hydration where it’s needed most.


Environmental Benefits:

Minimalist skincare is not only beneficial for your skin but also for the environment. By choosing products with minimal packaging and eco-friendly ingredients, you can reduce your carbon footprint and contribute to a healthier planet.


Tips for Adopting a Minimalist Skincare Routine:

Ready to simplify your skincare routine and reap the benefits of minimalist skincare?


Here are some tips to get you started:


Read Labels Carefully: When choosing skincare products, pay attention to the ingredient list and opt for products with minimal ingredients and natural formulations.


Stick to the Basics: Focus on essential steps like cleansing, moisturizing, and sun protection. Avoid unnecessary products that could potentially disrupt the balance of your skin.


Listen to Your Skin: Every person’s skin is unique, so pay attention to how your skin reacts to different products. If a product causes irritation or discomfort, discontinue use and opt for gentler alternatives.


Prioritize Sun Protection: Protecting your skin from harmful UV rays is essential for maintaining its health and preventing premature aging. Choose a broad-spectrum sunscreen with SPF 30 or higher and reapply regularly, especially when spending time outdoors.


In conclusion, embracing minimalist skincare can be a transformative journey towards healthier, happier skin. By prioritizing simplicity and natural ingredients, you can support the delicate balance of the skin microbiome and unleash the full potential of your skin’s natural beauty. So why wait? Discover the joys of minimalist skincare and embark on a path to radiant, glowing skin!

Organic Skincare, Plastic Free Living Tips Products

Restore Your Skin Barrier Function

What is the skin barrier function? And what can you do to maintain healthy, resilient skin?


The skin barrier, also known as the stratum corneum, is the outermost layer of the epidermis, which is the uppermost layer of your skin. It serves as your body’s primary defence against external factors, such as microorganisms, UV radiation, pollution, and physical injury.


Several factors can disrupt or weaken the skin barrier, including excessive sun exposure, harsh cleansers, over-exfoliation, dry environments, and certain skin conditions, like eczema. When the skin barrier is compromised, it can lead to issues like dryness, sensitivity, inflammation, and increased susceptibility to skin problems.


To maintain or restore a healthy skin barrier, it’s essential to follow a skincare routine that includes gentle cleansing, proper moisturizing, sun protection, and the use of barrier-supporting ingredients, such as fatty acids like Omega 6, Omega 9, or Linoleic Acid.


Here are some 14 tips to help you achieve this:



1. Gentle Cleansing:

Use a mild, pH-balanced cleanser to avoid stripping your skin of its natural oils. Over-cleansing or using harsh soaps can compromise the skin barrier.


2.  Avoid Hot Water:

Hot water can be drying to the skin. Use lukewarm water when washing your face or taking showers.


3. Moisturize Regularly:

Use a good-quality moisturizer to lock in hydration. Look for ingredients like ceramides, fatty acids like Omega 6, Omega 9, Linoleic Acid, or hyaluronic acid, which help repair and strengthen the skin barrier.


4. Avoid Harsh Chemicals:

Reduce your exposure to harsh skincare products and chemicals, such as alcohol-based toners and astringents, which can be abrasive to the skin.


5. Sun Protection:

Safeguard your skin from UV damage by applying a broad-spectrum SPF or a natural zinc sunblock. UV rays have the potential to compromise your skin’s barrier, so make sure to reapply your sun protection as necessary, particularly when spending time outdoors.


6. Stay Hydrated:

Drink enough water to maintain skin hydration from the inside out. Hydrated skin is less prone to damage.


7. Balanced Diet:

A diet rich in antioxidants, healthy fats, and a variety of nutrients can support your skin’s health. Omega-3 fatty acids, found in fish and flaxseeds, can be particularly beneficial as well as eating a wide variety of fruit and vegetables.


8. Avoid Over-Exfoliation:

Limit the use of harsh exfoliants, such as scrubs or chemical peels. Over-exfoliating can damage the skin barrier.


9. Limit Stress:

High stress levels can negatively impact your skin’s barrier function. Practice stress-reduction techniques like meditation and yoga.


10. Get Adequate Sleep:

Quality sleep is essential for skin repair and renewal. Aim for 7-9 hours of sleep per night.


11. Avoid Smoking and Excessive Alcohol:

Smoking and excessive alcohol consumption can impair skin health. Quitting smoking and moderating alcohol intake can help.


12. Use Barrier Repairing Products:

Look for products that contain barrier-strengthening ingredients, such as glycerine, niacinamide or peptides. These can help repair and fortify the skin barrier.


13. Patch Test New Products:

When trying new skincare products, especially if they contain active ingredients, perform a patch test on a small area of your skin to check for adverse reactions before applying them to your face.


14. Humidify Your Environment:

In dry climates or during the winter, use a humidifier to maintain proper indoor humidity levels, which can prevent your skin from drying out.


Remember that strengthening the skin barrier is an ongoing process that requires patience and consistency. It’s essential to tailor your skincare routine to your skin type and needs, and if you have specific concerns, consider consulting a dermatologist for personalized guidance.


Organic Skincare, Plastic Free Living Tips Products

Unlocking the Long-Term Benefits of Vitamin C for Your Skin

Unlocking the Long-Term Benefits of Vitamin C for Your Skin


In the ever-evolving world of skincare, one ingredient has been making waves and garnering widespread attention from both dermatologists and beauty enthusiasts alike – Vitamin C. Backed by science and cherished by experts, this powerhouse ingredient offers a multitude of long-term benefits for your skin.



The Antioxidant Defender


Vitamin C isn’t just another trendy addition to your skincare routine; it’s a potent antioxidant. It goes to battle against free radicals, those pesky toxins that wreak havoc on your skin. Free radicals can be external villains like air pollution or internal culprits stemming from metabolic processes. They can accelerate skin aging, leading to wrinkles, dark spots, and acne.


Pure Earth Pure Kakadu Plum Facial Serum potent, pure and effective Vitamin C

The Wrinkle Warrior


Clinical studies have illuminated the potential of vitamin C in the fight against wrinkles. One study revealed that consistent use of a vitamin C formulation for at least three months resulted in significant improvements in fine and coarse wrinkles on the face and neck. Moreover, participants reported enhanced overall skin texture and appearance. Vitamin C’s ability to stimulate collagen production and protect against collagen breakdown makes it a formidable opponent in the battle against aging.


The Sun Shield


As much as we love the sun, it doesn’t always love us back. Vitamin C comes to the rescue by complementing your broad-spectrum sunscreen. Clinical studies demonstrate that when combined with other topical ingredients like ferulic acid and vitamin E, vitamin C can reduce redness and shield your skin from the long-term damage inflicted by harmful sun rays. It’s like adding an extra layer of defense against UV radiation.


Pure Earth Pure Kakadu Plum Facial Serum potent, pure and effective Vitamin C


The Acne Alleviator


Vitamin C’s benefits extend to those who grapple with acne. Thanks to its anti-inflammatory properties, it helps regulate sebum (oil) production within the skin. Clinical trials have shown that twice-daily application of vitamin C led to a reduction in acne lesions when compared to a placebo. The best part? Users reported minimal side effects, making it a promising option for acne-prone skin.



Incorporating Vitamin C

Incorporating vitamin C into your skincare routine is a step towards a brighter, more youthful complexion. As always, consult with your dermatologist or skincare professional to discover the best products and practices for your unique needs. Embrace the power of vitamin C and unleash your natural radiant glow.



References & Case Studies

Reference studies from the National Library of Medicine


Reference Library Wiley


Journal of the American Academy of Dermatology


Organic Skincare, Plastic Free Living Tips Products

The Power of Simplicity: With Minimalist Hair, Body, and Skincare Products

The Power of Simplicity: Sustainability and Potency in Minimalist Hair, Body, and Skincare


In a world filled with an abundance of hair, body, and skincare products, there’s a growing movement towards simplicity. More and more people are turning to minimalist products that contain fewer, carefully chosen ingredients. This shift isn’t just about decluttering bathroom shelves; it’s about reaping the sustainable and potency benefits that come with keeping things uncomplicated.


Sustainability at Its Core

One of the most significant advantages of minimalist products is their sustainability. Here’s how simplicity plays a pivotal role in reducing our environmental footprint:


Fewer Resources: Creating complex formulas with numerous ingredients requires extensive resources, from raw materials to energy and water. Minimalist products streamline this process, consuming fewer resources along the way.


Reduced Packaging: Simple products often come in minimal packaging, reducing plastic waste and promoting eco-friendly alternatives like glass, biodegradable materials or infinitely recyclable packaging like aluminium.


Less Transportation: Shorter ingredient lists mean less need for transportation, leading to a decrease in carbon emissions from shipping products worldwide.


Cleaner Production: The production of simple products is often more straightforward and involves fewer chemical processes, minimizing pollution and waste.


Potency Through Focus: Simplicity in skincare and haircare isn’t just about sustainability; it also translates to higher potency and effectiveness.



Here’s why less can be more when it comes to the ingredients in your products


Fewer Allergens: A shorter ingredient list reduces the likelihood of encountering potential allergens or irritants. This is especially important for individuals with sensitive skin.


Better Absorption: With fewer ingredients, your skin or hair can absorb the active compounds more effectively. This often results in faster and more noticeable results.


Reduced Confusion: A shorter ingredient list makes it easier to identify what’s actually benefiting your skin or hair, allowing you to make more informed choices.



Choosing Quality Over Quantity:

Minimalist hair, body, and skincare products are all about quality over quantity. By focusing on a few potent ingredients, you can target specific concerns effectively.


Here’s how to embrace this approach

Research Ingredients: Educate yourself about key ingredients that address your specific concerns. Look for products that feature these ingredients prominently.


Patch Testing: Due to their potency, some minimalist products may require patch testing to ensure they’re suitable for your skin or hair type.


Listen to Your Body: Pay attention to how your skin or hair responds to minimalistic products. This will help you fine-tune your routine for the best results.


In Conclusion

 The sustainability and potency benefits of minimalism in hair, body, and skincare products are undeniable. Embracing this approach not only simplifies your routine but also reduces your environmental impact and enhances the effectiveness of your products. So, the next time you’re shopping for personal care items, consider the power of simplicity and the profound impact it can have on your beauty regimen and the world around you.





Organic Skincare, Plastic Free Living Tips Products

5 of the Best Natural DIY Hair Treatments that Actually Work

5 of the Best Natural DIY Hair Treatments that Actually Work


In pursuit of healthy and radiant hair, turning to natural ingredients can be a game-changer. 

Natural ingredients have been used for centuries to promote healthy and nourished hair due to their gentle and non-irritating nature. They are rich in essential nutrients, moisturize the hair, and improve scalp health, creating a favourable environment for healthy hair growth.



Several natural ingredients, including Rosemary Oil, Peppermint Oil, Horsetail Extract, Ginkgo Extract, Argan Oil, Jojoba Oil, Grape Seed Oil, and Kakadu Plum Seed Oil, promote hair growth by improving blood circulation to the scalp and supporting hair follicle health. Additionally, these ingredients protect against hair damage and maintain the hair’s natural balance.


Natural remedies are particularly helpful when our hair becomes damaged, dry, or frizzy. The change in seasons, indoor heat, outdoor elements and hot hair tools are only some of the culprits that can cause these challenges. Luckily, you can head straight to your kitchen for everyday ingredients that you can whip into a DIY hair mask to fix your mane using a few simple pantry staples.




Here are 5 of the best tried and tested natural treatments:


Nourishing Avocado Hair Mask:

Avocado is a powerhouse of nutrients that promote hair growth and shine. Mash one ripe avocado and mix it with two tablespoons of organic coconut oil. Apply the mixture to damp hair, focusing on the ends. Leave it on for 30 minutes before rinsing thoroughly with warm water and wash with a natural sulphate-free and pH-balanced shampoo, like Pure Earth Gentle or Hydrating Shampoo.




Strengthening Banana and Honey Hair Treatment:

Bananas are rich in vitamins and minerals, while honey provides hydration and shine. Blend one ripe banana with one tablespoon of raw honey until you get a smooth paste. Massage the mixture into your scalp and hair, covering it with a shower cap. Let it sit for 20-30 minutes before rinsing with lukewarm water and cleansing with a natural pH-balanced and sulfate-free shampoo.



Revitalizing Aloe Vera and Yogurt Hair Mask:

Aloe vera soothes the scalp and promotes hair health, while yogurt adds moisture and lustre. Mix two tablespoons of fresh aloe vera gel with half a cup of plain yogurt. Apply it evenly to your hair and scalp, leaving it on for 45 minutes. Rinse thoroughly and wash with a natural pH-balanced and sulphate-free shampoo.



Balancing Apple Cider Vinegar Hair Rinse:

Apple cider vinegar helps balance the pH of the scalp and promotes shiny hair. Mix two tablespoons of organic apple cider vinegar with one cup of water. After shampooing pour the mixture over your hair, massaging it into your scalp. Rinse thoroughly and enjoy the natural shine.



Soothing Chamomile and Lavender Scalp Treatment:

Chamomile and lavender have calming properties, ideal for soothing an irritated scalp. Brew a strong cup of chamomile tea and add a few drops of lavender essential oil. After shampooing, apply the mixture to your scalp, gently massaging it in. Leave it on for 20 minutes before rinsing with cool water and using Pure Earth’s scalp-friendly Gentle Conditioner.



Keeping In Natural and Simple: 

Embrace the goodness of nature with these DIY hair care recipes that perfectly complement Pure Earth’s hair care range.


By incorporating these natural ingredients into your hair care routine, you’ll not only enhance the benefits of Pure Earth’s offerings but also nurture your hair’s health and radiance in an eco-friendly and sustainable way.


Let your hair flourish with the power of nature and Pure Earth Natural Products!



Organic Skincare, Plastic Free Living Tips Products

The Benefits of Using Organic Hair Oil

Nourish and Revitalize Your Hair Naturally: Introducing Kakadu Plum Hair Oil, the Ultimate Elixir for Healthier, Shinier, and Hydrated Locks


As we gracefully journey through life, our hair may become drier, more damaged, or in need of extra care. Fortunately, nature has provided us with a treasure trove of solutions to restore our hair’s health and vitality.  

Through extensive research, we have meticulously curated a selection of the finest 11 oils that possess key nutrients and fatty acids to revitalize and nurture your hair naturally. Free from silicones and any other undesirable ingredients, these oils have been masterfully blended into a luxurious elixir known as Kakadu Plum Hair Oil.


This organic hair serum offers a powerful blend of 11 oils, each providing a myriad of nutrients and antioxidants to revitalize and nurture your hair. Let’s explore why this exceptional hair oil is the perfect choice for transforming your hair into a healthier, shinier, and more hydrated set of locks.



Here Are the Benefits of Each Oil for Good Hair Health


Teriminalia Ferdinandiana (Kakadu Plum Seed Oil)

Our hero ingredient, Kakadu Plum Seed Oil is a powerful ingredient known for its high concentration of vitamin C, antioxidants, and essential minerals. It is rich in Omega-6 and Omega-9 fatty acids which promote hair health by moisturizing and nourishing the strands, stimulating growth, improving scalp condition, enhancing strength and elasticity, providing shine and softness, controlling frizz, and improving hair texture.


Rosmarinus Officinalis (Rosemary Oil)

Rosemary Oil is a versatile oil that promotes hair growth and improves circulation in the scalp. It strengthens the hair follicles, helps to combat dandruff, and adds shine to dull and lifeless hair. Additionally, Rosemary Oil has soothing properties that can help alleviate scalp irritation and itchiness.


Argania Spinosa (Argan Oil)

Argan Oil is renowned for its rich vitamin E content and essential fatty acids, making it a superb moisturizer for dry and damaged hair. It helps restore shine, manageability, and elasticity, while also promoting hair growth and reducing frizz.


Vitis Vinifera (Grape Seed Oil)

Grape Seed Oil is packed with antioxidants, including vitamin E and linoleic acid. It nourishes the hair, strengthens the strands, and helps to prevent breakage. It also possesses lightweight properties that don’t weigh down the hair, leaving it soft, smooth, and full of vitality.


Simmondsia Chinensis (Jojoba Seed Oil)

Jojoba Seed Oil closely resembles the natural oils produced by our scalp, making it an excellent choice for hair care. It moisturizes the hair, prevents dryness and breakage, and helps maintain a healthy scalp. Jojoba Seed Oil also adds shine and softness, providing a natural lustre to your hair.


Santalum Album Oil (Sandalwood Oil)

Sandalwood Oil has a calming and soothing effect on the scalp, reducing inflammation and irritation. It nourishes the hair and helps to prevent hair loss, making your tresses thicker, stronger, and more manageable.


Pelargonium Graveolens Oil (Geranium Oil)

Geranium Oil is known for its balancing properties, making it ideal for both dry and oily scalps. It helps regulate oil production, promotes hair growth, and imparts a delightful floral scent to your hair. Geranium Oil also works as a natural conditioner, leaving your locks soft and moisturized.


Lavandula Angustifolia (Lavender Oil)

Lavender Oil has a calming aroma that not only relaxes the mind but also promotes hair growth. It balances the scalp’s natural oils, nourishes the hair follicles, and helps to prevent hair loss. Lavender Oil is also effective in soothing scalp conditions such as dandruff and itchiness.


Cananga Odorata (Ylang Ylang Oil)

Ylang Ylang Oil has a sweet floral fragrance and offers multiple benefits for hair care. It helps regulate oil production, promotes hair growth, and adds a natural shine to your hair. Ylang Ylang Oil also has a relaxing effect, reducing stress and tension that can impact the health of your hair.


Mentha Pioerita (Peppermint Oil)

Peppermint Oil stimulates the scalp and promotes blood circulation, which can enhance hair growth. It provides a cooling sensation and helps to reduce scalp inflammation. Peppermint Oil also helps to balance the scalp’s oil production and adds a refreshing scent to your hair.


Cannibis Sativa (Hemp Seed Oil)

Hemp Seed Oil is rich in omega-3 and omega-6 fatty acids, which nourish and moisturize the hair and scalp. It strengthens the hair shaft, reduces breakage, and adds volume and shine to your locks. Hemp Seed Oil also contains antioxidants that help protect the hair from environmental damage.


By combining these organic oils, you can unlock a plethora of essential nutrients, vitamins, and fatty acids that effectively enhance the health of your hair. Through consistent application of our Kakadu Plum Hair oil, you’ll experience remarkable improvements in hair growth, from the roots to the tips. Take advantage of the following advantages that come with its regular use:


Key benefits:
– Repairs damaged and compromised hair
– Strengthens and protects hair structure
– Restores healthy appearance and texture
– Improved lustre, shine, and manageability.




Every woman deserves to feel confident and beautiful. With our Kakadu Plum Hair Oil, you can embark on a journey towards healthier, more radiant hair. Through its nourishing and strengthening properties, this organic hair serum repairs damaged strands and helps restore your hair’s natural beauty. Embrace the power of nature and give your hair the care it deserves. Transform your tresses and let your inner beauty shine through with the magic of Kakadu Plum Hair Oil.


Organic Skincare, Plastic Free Living Tips Products

Unlocking the Power of a Holistic Lifestyle for Enhanced Wellbeing

Unlocking the Power of a Holistic Lifestyle for Enhanced Wellbeing


As health, wellness, and holistic living continue to dominate our lives, it’s crucial to understand what it truly means to embrace a holistic lifestyle for our overall well-being. Let’s delve into the essence of a holistic lifestyle and explore the steps you can take to cultivate a sense of well-being and manifest positive changes in your life.



Defining Holistic Living


A holistic lifestyle revolves around nourishing the mind, body, and soul with intention, aiming for total wellness. It’s an interconnected way of living that recognizes how elements such as diet, sleep, exercise, and habits synergistically impact our current state of being or “wellness.”


Research suggests that several key areas contribute to overall wellness: social connectedness, exercise, nutrition, sleep, mindfulness, and time spent in nature. Each dimension plays a vital role in our physical and mental health. By making simple, healthy choices each day, we actively reduce stress, foster positive social interactions, and achieve optimal wellness.


Introducing Pure Earth’s Holistic Lifestyle


At Pure Earth, we define a holistic lifestyle as a personal path that embraces what works best for your self-care. It encompasses the mind, body, emotions, and soul while fostering a compassionate connection and love for both the community and the Earth.


Why Should Wellness Activities Be a Priority in Your Daily Life?


Prioritizing intentional health and wellness activities in your daily life leads to decreased stress, anxiety, and depression. Engaging in activities such as meditation, regular walks, or heartfelt conversations with friends empowers you to become the best version of yourself. By embracing a holistic lifestyle, you shift from survival mode to the flow of wellness.


Tip: Start small with daily changes, as new habits won’t stick if you feel overwhelmed. Take it one day at a time, as wellness is a marathon, not a sprint.


Holistic Lifestyle


Daily Tips for Embracing a Holistic Lifestyle


Social Connectedness: Actively connect and socialize with loved ones to enhance your emotional and mental health, ultimately contributing to total wellness. Show compassion and love for your community.


Exercise: Engaging in physical activity not only boosts self-esteem, mood, and sleep quality but also reduces the risk of stress, depression, dementia, and Alzheimer’s disease. Remember, exercise comes in various forms, such as brisk walks, skipping, dancing, or yoga.


Nutrition: What we consume directly impacts our physical, mental, and emotional health. Adopting a healthy and balanced diet brings positive changes to your everyday life, improving your overall well-being. A diet rich in essential nutrients, antioxidants, folate, vitamin B-12, and polyunsaturated fats enhances cognitive function.


Quality Sleep: Sleep is vital for well-being, supporting cellular repair and cognitive processes. Sleep deficiency is linked to physical and mental health problems. Practice good “sleep hygiene” by establishing consistent sleep schedules, following a night-time routine, and creating a conducive bedroom environment for quality, uninterrupted sleep.



Tip: Incorporate Pure Earth’s Lavender, Chamomile, and Rosemary Gentle Hair Care Duo and Body Wash into your evening routine for enhanced relaxation, ensuring a peaceful slumber.


Mindfulness: Cultivate mindfulness through meditation, allowing you to intensely focus on present sensations and feelings without judgment. Mindful journaling offers an opportunity for self-reflection and increasing self-awareness. Explore your thoughts and emotions, asking questions like “Why do I feel this way?” or expressing gratitude.


Balanced Minimalism in Nature


Embrace the Power of Holistic Living

Embracing a holistic lifestyle allows us to experience positive transformations and cultivate a sense of well-being that extends to our community and the Earth. So, let’s embark on this journey of holistic living, embracing the power of wellness for a fulfilling and balanced life.


Organic Skincare, Plastic Free Living Tips Products

Why Choosing Natural is Best

As we become increasingly aware of the harmful effects of toxins on our health, we are becoming more conscious of what we put into our bodies. However, what many people don’t realize is that the toxins in traditional skincare products can also be harmful. When we apply skincare products to our skin, they are absorbed into our bodies just like food we ingest. Therefore, it’s important to consider the ingredients in the products we use and opt for natural skincare alternatives.



Natural Skincare Can Soothe the skin

Switching to natural skincare products can benefit all skin types, but it’s especially beneficial for those with sensitive skin. Many traditional skincare products contain artificial fragrances, alcohol, parabens, and synthetic foaming agents, which can trigger skin irritations and sensitivities. By switching to natural skincare, you can eliminate these common irritants from your routine, reducing the risk of flare-ups and naturally healing and soothing skin sensitivities.


Woman Holding Pure Earth Natural Skincare Shampoo


Improve the Health of Your Skin

Natural skincare products also promote the overall health of your skin. While traditional acne-fighting products often contain harsh chemicals that strip the skin of its natural oils, natural skincare products work to maintain the skin’s natural oil balance. This is important because oily skin needs its natural oils to function at its healthiest. By using natural skincare products, you can avoid drying out your skin, which can cause an overproduction of oils, leading to clogged pores and acne.

Natural is Just As Effective

Contrary to popular belief, natural skincare products can be just as effective as their chemical counterparts. Many people assume that powerful, “active” skincare requires harsh chemicals. However, natural products and ingredients can be just as potent. At Pure Earth, we use preservatives only where necessary in the interests of human health and protection against contamination. This allows us to deliver potent, concentrated ingredients to your skin, without the use of harmful chemicals.


With so many natural skincare solutions available, it’s worth considering a more natural approach. By switching to natural skincare products, you can promote the overall health of your skin, soothe skin irritations and sensitivities, and avoid harmful toxins. Give natural skincare a try and experience the benefits for yourself.

Organic Skincare, Plastic Free Living Tips Products

Tips for Having a Sustainable Christmas

The holiday season is finally here!  And it’s a well-deserved break at the end of the year to spend with family and friends.  It’s also a beautiful time for sharing happiness, food, decorating, having fun and, of course an excellent time for giving.  But there’s no reason that the festivities and giving should come at the cost of the environment.  According to the Department of Health and Environmental Control, the average household’s waste increases between 25-40% during the holidays.  So we have put together a few tips and hints to help you reduce waste and have a more sustainable Christmas.   

5 Easy Tips




Materials Matter

Choose natural, organic or highly recycled materials such as glass or metal.  If it is made out of plastic, it’s best to put it back and go for an alternative choice.  Or you can upcycle old items and mix it with organic materials to create unique eco-friendly decorations such as these DIY Natural Christmas Decoration options.


Sustainable Christmas

Choose Solar or LED Lighting

Choose Solar or LED lights this year to reduce your eco-footprint and save on your power bill.  Did you know that LED lamps have a greater lifespan and electrical efficiency that is many times greater than conventional lighting systems?  And when you choose Solar LED lights, not only are you choosing renewable energy, but you are also choosing a safer alternative as they do not have external wiring to worry about.  So aside from reducing the annoyance of cords, there is minimal chance of a child, dog or visitor being electrocuted or tripping on wires.

Think Furoshiki for Wrapping

Furoshiki are traditional Japanese cloths used to transport food, clothes or gifts.  It is both attractive and reusable and helps reduce the piles of waste created by conventional wrapping paper that gets ripped to shreds and wasted within minutes.  In addition, fabric is more malleable than wrapping paper and makes it easy to wrap oddly shaped gifts.  You can also finish the gift wrap with dried flowers or a twig of rosemary.




Create Decorations From Natural Materials

Rather than purchasing new decorations made from plastic or non natural materials, why not spend quality time with your loved ones, creating something unique and special?  Organic materials are easy to find.  Simply take a walk in the fields, forest or beach and collect natural treasures like pinecones, driftwood or other greenery.  Why not do some baking at home and create unique salt dough festive ornaments?  There are so many sustainable options to choose from that will brighten your home and bring on a festive mood.

Gift Experiences

Creating memorable experiences that allow you to live life to the fullest is what life is all about.  When we gift an experience instead of an item, we are helping the receiver create valuable new memories and reducing the amount of waste created with another gift that may or may not be used or enjoyed.  According to the Huffington Post Australians receive over 20 million unwanted gifts at Christmas.  Why not gift an experience that a friend or loved one will enjoy instead of adding to the millions of unwanted gifts received this year?  Many people regret not experiencing more in life but rarely regret not buying more stuff.  Experiences, in many ways are priceless, as they help shape who we are as individuals and give us broader perspectives in life.


Organic Skincare, Plastic Free Living Tips Products

Pure Earth Brings Solutions for a Sustainable Choice for the Skin & Hair


We make choosing natural and sustainable products easy at Pure Earth.  Our brand promotes the natural goodness of nature’s secret ingredients and brings the best solution for healthy skin and hair.  From our hydrating shampoo to our nourishing body lotion – find naturally enriched and sustainably made products that make you feel good and look your best every day.  With Pure Earth, you can finally get that natural healthy glow for your skin and hair without compromising on quality or sustainability.


Pure Earth full range of natural products

Who Are We?

Pure Earth is a business owned and operated by a family from the green hills of the Byron Hinterland on Bundjalung land.  Inspired by the beautiful richness of the Australian landscape and its diverse flora and fauna, the owners have innovatively introduced a wide range of botanicals into their beauty care products.  As a result, everything you find in the Pure Earth collection is a fruitful solution that blends nature and innovation.

What Makes Our Products Unique?

Pure Earth’s philosophy is to offer high-quality products with some of the best botanicals and essential oils for the skin and hair whilst ensuring that all business practices respect the environment.  We say ‘no’ to nasty ingredients that can harm you or the Earth, and we choose sustainable packaging that is infinitely recyclable.  We believe that selecting great products doesn’t have to come at the expense of the environment; instead, we aim for Pure Earth to give you a feeling of natural connection and confidence.  A balanced approach to achieving great skin and hair with sustainability in mind. 


Our collection of products includes skin and hair care solutions for the entire family, such as:






Body Wash


Body lotion


and soon to be released Baby Shampoo and Body Wash

Pure Earth Natural and Plastic Free Conditioner

5 Reasons To Make Pure Earth Your Ideal Choice

If you want to choose more natural and sustainable options for your skin and hair, then Pure Earth is an excellent choice.  Here are 5 great reasons to choose Pure Earth:


Naturally Nourishing– We choose to formulate with natural and naturally derived ingredients that deliver beautifully healthy results for your skin and hair.  And we say ‘no’ to nasty ingredients that can harm you or the Earth. 


Vegan & Cruelty-Free– All our formulas are 100% Vegan and we are completely against the testing of cosmetic products and ingredients on animals.  We do not and will never test our product or ingredients on animals.


Sustainably Made in Australia   – We make all our formulas sustainably in Australia in a 6 Star Enviro Industrial estate awarded Ecosystems, Water, Energy, Waste, Material and Environment.


Infinitely Recyclable Packaging  – We choose aluminum bottles because it can be recycled infinite times as it never loses its integrity or purity. There is no need for additional material throughout the recycling process of aluminum that’s why it’s a perfect resource for packaging.  


Free Zero Waste Service – When you are finished with your eco-friendly bottle, you can return it to be cleaned, sterilized and reused.  Just one more way we deliver on sustainability.

Pure Earth Lemon Myrtle And Emu Apple Hair Care

Look Good And Feel Better – With Pure Earth!

Pure Earth products will give you a feeling of natural connection and confidence – confidence in the quality of our products, confidence in looking and feeling good and confidence in the future of our Earth.