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our story

a family business with tried and tested products

tried and tested natural products

Pure Earth began 20 years ago from the need to provide a range of products that were natural and free from harmful ingredients. 

Many years of research and refinement have contributed to the formulation of Pure Earth natural products ensuring optimum safety for you and the environment. 

In 2019 Pure Earth changed ownership and became a company committed to sustainability.  We believe that everyone needs to do their part in reducing, reusing and recycling and we believe that companies in particular need to lead the way.

An estimated 8 million tonnes of plastic escapes our coastlines and pollutes our oceans every year.  This is largely due to ‘convenient’ single use containers, wrappers and bottles.  

At Pure Earth we believe we can do our part in helping by offering reusable packaging for all our products.  

Our mission is to reduce single use plastics while continuing to offer great Australian made natural products.  

“By 2050 there will be more plastic in the ocean then fish” – Ellen MacArthur Foundation in partnership with the World Economic Forum

sustainability is our focus

Pure Earth’s core values are:

1.  Natural and Sustainable.  We are committed in offering natural products in sustainable packaging and are continuously looking for better and more affordable solutions that are good for you and good for Earth.  

2.  Social Contribution.  At the top of Pure Earth’s bucket list is to be remembered for its’ contribution in creating a better world.  For every 10 1-litre bottles sold, Pure Earth plants one tree.  It does this by donating directly to Carbon Neutral Charitable Fund.

All our personal care products are manufactured in Australia’s Six Star Rated Enviro Industrial Estate which has been awarded by UDIA (Urban Development Institute of Australia) Queensland for the estates outstanding environmental features, including Ecosystems, Waste, Energy, Materials, Water and Community. This estate will only benefit the future as more and more emphasis is raised on the importance of sustainability, energy consumption and carbon neutral businesses.  At Pure Earth, we are extremely proud to be involved with Australia’s first carbon neutral industrial estate.  

100% money-back guarantee

We believe in our products so much that we offer all customers a no quibble return if you are not happy with your order for any reason.   Buy the product, use it and if you’re not 100% satisfied, simply return it to us within 30 days for a full refund, less postage.   

family-owned

If you’re like us, you have probably spent hours and hours scrolling through the internet trying to find sustainable products and tips to reduce plastic in your household and found it fairly simple to do so until you step into the bathroom. 

To create a sustainable bathroom we first started by buying natural skin care products in bulk but quickly found we were filling up our recycling bins too quickly.  Then we tried making our own natural products and loved that we could feel great about what we were putting onto our bodies and into the environment. Most importantly we reduced the amount of plastic we purchased.   

We then realised there are many households like us who want to go natural and sustainable but already have a lot of things to juggle in their daily lives to devote time in making natural personal care products.  That is when the idea of Pure Earth’s mission began.

We are Gabriela and Josh, mother and father of two small children, Leo and Izabel.  Like most parents having children made us acutely aware of the potential dangers in our environment.  We became committed to eliminating all chemicals in our home and living as natural and sustainable as possible.  Not only for the well-being of our family but also for the well being of our community and Earth.  

“We don’t have to engage in grand, heroic actions to participate in change.  Small acts, when multipled by millions of people, can transform the world”

– Howard Zinn

CRUELTY FREE

AUSTRALIAN MADE

VEGAN

SUSTAINABLE