As we grow wiser and stronger with age, our hair—like our skin—begins to change. For many women over 40, this means thinner strands, lower density, more frizz, and even noticeable shedding.
The good news? With the right care (and fewer chemicals), your hair can thrive—naturally.
Why Hair Changes After 40
As estrogen and progesterone levels decline during perimenopause and menopause, hair follicles receive less stimulation, leading to:
- Slower hair growth
- Finer, more fragile strands
- A reduction in oil production (drier scalp & hair)
- More shedding or visible scalp in some areas
Add in stress, environmental toxins, and years of product buildup, and your hair’s natural resilience starts to wane.
What to Avoid (Especially Now)
As your hair becomes more delicate, it’s important to reduce exposure to harsh, synthetic ingredients—they strip, coat, or suffocate your hair and scalp.
Avoid:
- Silicones – Create shine but block moisture and nutrients
- Sulfates – Harsh detergents that dehydrate the scalp
- Synthetic fragrances – Common endocrine disruptors and irritants
- Heavy alcohols or petroleum derivatives – Drying and damaging over time
This is where natural care shines—not just for aesthetics, but for long-term hair health.
DIY Natural Hair Treatment for Women Over 40
Strengthen | Nourish | Reduce Frizz | Support Growth
The “Restore & Replenish” Hair Mask
Ingredients:
- 2 tbsp organic coconut oil (strength + moisture)
- 1 tbsp cold-pressed castor oil (supports regrowth & thickness)
- 1 tsp jojoba oil (scalp nourishment, balances oil production)
- 5 drops rosemary essential oil (stimulates follicles)
- Optional: 1 tsp aloe vera gel (calms scalp, adds light hydration)
How to Use:
- Warm the coconut oil slightly (not hot!) to liquefy
- Mix in remaining ingredients
- Apply to dry hair, focusing on scalp and ends
- Massage gently for 2–3 minutes to stimulate circulation
- Wrap in a towel or shower cap and leave for 30 minutes to overnight
- Wash with a natural, sulfate-free shampoo and condition as usual
Use 1–2 times per week
Why This Works
This treatment deeply nourishes the hair follicle, boosts hydration, and helps calm the frizz that comes with hormonal changes. It also avoids the most common irritants and chemical fillers in conventional hair masks.
Long-term, it helps:
- Improve density and fullness
- Reduce breakage and split ends
- Restore natural shine and bounce
- Support scalp health, which is critical for future growth
Additional Hair Rituals for Real Results
- Ditch synthetic products: Transition to silicone- and fragrance-free shampoos & conditioners
- Use a wooden brush or wide-tooth comb to avoid tugging fragile hair
- Massage your scalp daily to stimulate circulation
- Protect hair while sleeping with a silk pillowcase or hair wrap
- Eat a diet rich in omega-3s, zinc, biotin, and leafy greens
- Manage stress (yes—your hair feels it too)
Real Beauty, Rooted in Nature
At Pure Earth, we believe the best rituals are the most honest. Caring for your hair in your 40s and beyond isn’t about perfection—it’s about reconnection. Reconnection to your body. To simplicity. And to the earth.
No filters. No fillers. Just you & the Earth.