Natural and Australian made hair, body and skin care that embrace You & the Earth

Hi I'm Gabriela, Owner & Director

Pure Earth was born from a simple yet powerful idea: To create beautiful, effective hair and skin care that honours the Earth and helps shape a better future.

Our story began in the lush Byron Bay hinterland, on Bundjalung land, where my family and I live surrounded by trees, birdsong, and the quiet rhythm of nature. As a family-owned business, this land isn’t just our home—it’s our daily inspiration.

Our two children grow up here, barefoot and curious, learning from the forest and the soil. Their sense of wonder reminds us why we do what we do: to protect what’s precious, and to build a future they’ll be proud to inherit.

At Pure Earth, we believe self-care can be more than a ritual—it can be a daily act of sustainability.

That’s why we craft every product with intention:

🌿 Harnessing the potency of native botanicals

🌱 Using clean, minimal ingredients

♻️ Designed with low-impact, planet-first packaging

We don’t believe you should have to choose between quality and conscience. Nature already offers the best solutions—our job is to honour them.

More than a brand, Pure Earth is a movement. A call to tread gently. To give back more than we take. And to choose a future that feels as good as it looks.

We hope you’ll join us on the journey.

— Gabriela

We want to contribute to a better world and grow a company that gives back. We want people to choose a desirable future as well as a quality product.

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Gabriela

Our mission is to craft luxurious, sustainable self-care products that nourish you and the planet—using superior natural formulas enriched with Native Australian botanicals.

We believe in natural and Untamed Beauty.

We believe in empowering a sustainable and compassionate community that is connected to nature. We believe that you can feel good and look amazing while treading lightly on our Earth. Embrace YOU, embrace our Earth. 

Our products are made with minimal ingredients, using only those that are most effective and necessary. Our packaging is sustainable, using aluminium that can be recycled time after time without losing its quality.We believe in nurturing our Earth and caring for the future of our communities.We believe that companies should lead the way.

We are constantly researching new innovative ways to make our products more sustainable. We donate to the Carbon Positive Australia Fund, to contribute towards planting Australian native plants and 1% of our profits to One Tree Planted to help restore habitats throughout the world. 

We create our products in Australia at a carbon-neutral site. We use aluminum packaging because it maintains its integrity over time, making it the perfect resource to recycle.

We strive for Pure Earth hair, body & skin care products to give you a feeling of natural connection and confidence. Confidence in the quality of our products. Confidence in the future of our Earth. Confidence in you looking and feeling good and loving what you do. 

We have Confidence in...

  • The quality of our products. High quality with Australian native botanicals.

  • The future of our Earth. Sustainable manufacturing and packaging.

  • A trusted, pure formula. We keep our ingredients list to a minimum and only what is most effective and necessary.

  • Looking and feeling good.