We strive for sustainable Excellence
At Pure Earth, we believe looking after yourself should go hand-in-hand with looking after the planet. That’s why we’ve created a luxurious, sustainable range of hair, body, and skin care products that deliver real results—without the nasties.
Why Choose Pure Earth?
🌿 Nature Meets Science
Our formulas are powered by Australian native botanicals and enriched with pure essential oils—chosen for their proven benefits to skin and hair. No harsh chemicals, just natural goodness that works.
🌱 Truly Clean Beauty
We say no to:
- Silicones
- PEGs
- Sulphates
- Parabens
- Phthalates
- Artificial colours
- Mineral oils
- Phenoxyethanol
- Synthetic Fragrances
- Animal testing or animal by-products
Just clean, plant-powered formulas that are cruelty-free, vegan, and safe for the whole family.
🧴 Sustainable From the Start
Every Pure Earth product comes in infinitely recyclable aluminium bottles that are designed to be refilled and reused.
💧 Made With Purpose in Australia
All products are crafted locally in our 6-Star Green Rated facility, awarded for leadership in:
- Water conservation
- Renewable energy use
- Zero-waste manufacturing
- Environmental responsibility
🌏 Giving Back to the Earth
We donate 1% of all profits to One Tree Planted, helping regenerate forests and restore natural habitats across the globe.
Pure Earth’s Hero Duo
💛 Lemon Myrtle & Emu Apple Shampoo + Conditioner
A customer favourite, this botanical powerhouse duo transforms hair from dull to radiant—boosting shine, volume, and strength with salon-quality results, naturally.
Ready to Make the Switch?
Join the thousands of Australians choosing a cleaner, greener self-care routine.
Feel good, do good—every time you shower.
Transforming natural and Australian-made hair, body and Skin Care, ethically and sustainably, one bottle at a time with plastic-free infinitely recyclable packaging.
Aluminium can be recycled infinite times as it never loses its integrity or purity. There is no need for additional material throughout the recycling process of aluminium that’s why it’s a perfect resource for packaging. When you purchase Pure Earth products you can rest easy knowing that you are living more sustainably.