Embrace you, embrace our Earth

Pure Earth works with nature because it holds the secrets to effortless and untamed beauty.

Our hair, body & home products contain carefully selected botanical extracts and essential oils, chosen for their nourishing, hydrating, and elevating qualities.


Our formulas are made sustainably here in Australia without the use of harmful or unnecessary ingredients.


We strive for sustainable excellence and offer a free refillable service through our zero-waste subscription so that you can return your eco-friendly bottle to be cleaned, sterilised and reused again and again. 


Australian Made & Owned

quality-ingredients- Pure Earth

Quality Ingredients

vegan-cruelty-free- Pure Earth

Vegan & Cruelty Free

Sustainable Manufacturing, Packaging & Refillable Service

Carbon Neutral Delivery

30 day money back guarantee

Start your natural Journey

Our products are made with intention and purpose.  We source natural ingredients that work to rejuvenate your hair, skin and senses, creating a blissful experience for your self-care.  We are mindful of your wellbeing and the wellbeing of our Earth.  

Our Ingredients




Almond Oil

Emu Apple

Lemon Myrtle Oil_pure_earth

Lemon Myrtle

We strive for sustainable

We are mindful of our resources. We choose aluminium packaging because it can be recycled infinitely without losing its integrity and purity. Our bottles are 100% recyclable, or you can join our zero waste service by subscribing. With our zero waste subscription you can return your eco friendly bottle to be cleaned, sterilised and reused and earn a 15% discount on all refills.

Our Story

We believe in nurturing our Earth and caring for the future of our communities. We believe that companies should lead the way.

What our customers are saying...

Storm from Rebel + Gypsy Salon

“We have used in our salon the top range of natural haircare and find your shampoo and conditioner, just beautiful. Clients that in the past have struggled to find a suitable range for their fine, oily or limp hair, have found your shampoo and conditioner leaves it voluminous. Our Clients comment on the lovely scent and are so happy to receive a range that is refillable and in aluminium. We also find it suitable for a variety of hair types, which is extraordinary! Whoever formulated your product did an incredible job!” 

Claudia B.

“Absolutely love love love Pure Earth’s products for myself and my family. From handwash to laundry liquid we are using everything. I’m excited to have found natural products that actually work. Especially with natural hair care I’ve never had good results until I found Pure Earth. I’m also using all the stuff with my little ones as it’s super gentle and free of toxins. Five stars from me. Couldn’t recommend it any more.”

Greta D.

“I love Pure Earth Shampoo! The lavender scent is so beautiful and refreshing and the all natural ingredients cleanse and nourish my hair without stripping away the moisture. I love that my hair feels clean afterwards, without that squeaky or slimy feeling that some other shampoos leave.”

The Blog

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