We choose aluminium bottles — infinitely recyclable and endlessly reusable, without compromising the Earth.

We believe looking after yourself should go hand-in-hand with looking after the planet.

Our formulas are powered by Australian native botanicals and enriched with pure essential oils and extracts — chosen for their proven benefits to skin and hair. No harsh chemicals, just natural goodness that works.

We say 'no' to:

-Silicones

-PEGs

-Sulphates

-Parabens

-Phthalates

-Artificial colours

-Mineral oils

-Phenoxyethanol

-Synthetic Fragrances

-Animal testing or animal by-products

Just clean, plant-powered formulas that are cruelty-free, vegan, and safe for the whole family.

Made With Purpose in Australia

All products are crafted locally in our 6-Star Green Rated facility, awarded for leadership in:

-Water conservation

-Renewable energy use

-Zero-waste manufacturing

-Environmental responsibility

 

Aluminium can be recycled infinite times as it never loses its integrity or purity. There is no need for additional material throughout the recycling process of aluminium that’s why it’s a perfect resource for packaging. 

When you purchase Pure Earth products you can rest easy knowing that you are living more sustainably.

Ready to Make the Switch?

Join the thousands of Australians choosing a cleaner, greener self-care routine.

Feel good, do good—every time you shower.

SHOP & SUBSCRIBE HERE