We make choosing natural and sustainable products easy at Pure Earth. Our brand promotes the natural goodness of nature’s secret ingredients and brings the best solution for healthy skin and hair. From our hydrating shampoo to our nourishing body lotion – find naturally enriched and sustainably made products that make you feel good and look your best every day. With Pure Earth, you can finally get that natural healthy glow for your skin and hair without compromising on quality or sustainability.
Who are we?
Pure Earth is a business owned and operated by a family from the green hills of the Byron Hinterland on Bundjalung land. Inspired by the richness of the Australian landscape and its diverse flora, we have introduced a wide range of native botanicals into our products. Everything in the Pure Earth collection blends nature and innovation.
What makes our products unique?
Our philosophy is to offer high-quality products with some of the best botanicals and essential oils for skin and hair, while ensuring our business practices respect the environment. We say no to nasty ingredients that can harm you or the Earth, and we choose packaging that is infinitely recyclable. Great products should not come at the expense of the environment.
Our collection includes skin and hair care for the whole family:
- Natural Shampoo
- Natural Conditioner
- Natural Body Wash
- Natural Body Lotion
- Natural Vitamin C Serum and Facial Oil
Five reasons to make Pure Earth your choice
Naturally nourishing – We formulate with natural and naturally derived ingredients that deliver healthy results for your skin and hair, and we say no to ingredients that can harm you or the Earth.
Vegan and cruelty-free – All our formulas are 100% vegan. We are completely against the testing of cosmetic products and ingredients on animals, and we never will.
Sustainably made in Australia – We make all our formulas in Australia in a 6 Star Enviro Industrial estate, awarded across Ecosystems, Water, Energy, Waste, Material and Environment.
Infinitely recyclable packaging – We choose aluminium because it can be recycled indefinitely without losing its integrity or purity. No additional material is needed through the recycling process, which makes it an ideal packaging resource.
Refills rather than replacements – Our 5L bulk refills let you top up the bottles you already have. One container replaces ten 500ml bottles and works out to roughly 35 cents a wash.
Look good and feel better
Pure Earth products will give you a feeling of natural connection and confidence — confidence in the quality of our products, confidence in looking and feeling good, and confidence in the future of our Earth.
