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Pure Earth natural hydrating shampoo plastic free packaging Australia gentle cleansing shampoo for soft healthy hair
Person holding Pure Earth natural hydrating shampoo plastic free packaging Australia gentle cleansing shampoo for soft healthy hair
Pure Earth natural hydrating shampoo plastic free packaging with aluminium cap

MADE WITH LOVE BY PURE EARTH

Extra Hydrating Natural Shampoo

Powered by Australian natives — Lemon Myrtle and Emu Apple — alongside seven botanical extracts, this sulphate-free daily shampoo helps normal to dry hair look visibly softer, fuller and frizz-free with every wash. Gentle on colour-treated hair and free from silicones, parabens and synthetic fragrances — clean ingredients, real results.

Regular price
$35.00
Regular price
$30.00
Sale price
$35.00
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So good you won't believe it's all natural!

Backed by our money-back guarantee

Description

Designed for normal to dry hair, Pure Earth's Plant-Powered Shampoo helps deliver hydration and tame the look of frizz — leaving hair looking softer, smoother and more manageable.

This plant-based formula features a carefully curated blend of Australian native botanicals — Lemon Myrtle and Emu Apple — working alongside Geranium Oil, Nettle, Horsetail, Ginkgo, Calendula, Green Tea, Rosemary and Chamomile extracts. Together, these nourishing plant-powered ingredients help support the look of resilient-looking strands, fuller and more voluminous-looking hair, and help defend the appearance of hair against the effects of everyday environmental stressors.

Enjoy a soft, silky finish as this gentle daily shampoo helps your scalp feel comfortable and balanced, for hair that looks visibly healthier, shinier and more vibrant. Free from sulphates (SLS/SLES), silicones and parabens, it helps enhance the look of natural shine while being gentle on colour-treated hair — helping keep brunette, black, blonde and red shades looking vibrant and fresh.

Vegan, cruelty-free and proudly Australian-made.

Key Benefits:

  • Designed for normal to dry hair — helps deliver hydration and tame the look of frizz
  • Infused with Australian natives — Lemon Myrtle and Emu Apple
  • Powered by nine botanical extracts rich in plant-based phyto-compounds
  • Helps hair look fuller, more voluminous and resilient
  • Helps the scalp feel comfortable and balanced
  • Gentle on colour-treated hair — helps keep colour looking vibrant and fresh
  • Sulphate-free (no SLS/SLES), silicone-free and paraben-free
  • Vegan, cruelty-free and proudly Australian-made
Ingredients

Aqua (Purified Water), Cocamidopropyl betaine, C14-16 alpha olefin sulfonate, Geranium Maculatum (Geranium Oil), Urtica dioica (Nettle extract), Backhousia citriodora (Lemon Myrtle Oil),Panthenol (Vitamin B5), Tocopheryl Acetate, Guar Hydroxypropyltrimonium Chloride, Kunzeapomifera Fruit (Emu Apple extract), Equisetum arvense (Horsetail extract), Ginkgo biloba leaf (Ginkgo extract), Camellia Sinensis Leaf (Green Tea extract), Chamomilla Recutita (Chamomile extract), Calendula officinalis (Calendula extract), Rosmarinus officinalis (Rosemary extract), Dehydroacetic acid & Benzyl alcohol (preservative approved in organic and natural cosmetics) Learn more about the ingredients

ACTIVE BOTANICAL EXTRACTS

Lemon Myrtle (Backhousia citriodora)
Australia's most potent natural antimicrobial. From subtropical rainforests, Lemon Myrtle carries the highest known concentration of citral of any plant on earth — cleansing the scalp, neutralising buildup, and leaving hair with a clean, fresh finish.

Emu Apple (Kunzea pomifera)
A rare Australian native superfruit bursting with antioxidants. Deeply hydrating and anti-inflammatory, Emu Apple soothes the scalp while protecting each strand from environmental stressors that cause dullness and damage.

Rosemary (Rosmarinus officinalis)
One of the most studied botanicals in modern haircare. Rosemary stimulates scalp circulation, strengthens roots, and supports healthy hair growth — with clinical results that rival conventional actives, naturally.

Nettle (Urtica dioica)
Rich in silica, iron, and vitamins A and C. Nettle reinforces the hair shaft from within, reduces shedding, and calms the scalp — making it a quiet but powerful presence in every wash.

Horsetail (Equisetum arvense)
Nature's silica powerhouse. Horsetail builds strength along the entire hair shaft, visibly reducing breakage and adding body and shine with continued use.

Chamomile (Chamomilla recutita)
Renowned for its calming, conditioning properties. Chamomile softens and smooths the cuticle, reduces frizz, and imparts a natural luminosity — especially beautiful on lighter hair tones.

Ginkgo (Ginkgo biloba)
One of earth's oldest living plants, and one of its most resilient. Ginkgo delivers potent antioxidant protection to the scalp and follicles, shielding hair from the oxidative damage that leads to thinning and loss of vitality.

Green Tea (Camellia sinensis)
Exceptionally rich in EGCG — one of the most powerful antioxidants found in nature. Green Tea protects the scalp from environmental and oxidative stress, supports a healthy hair growth cycle, and helps maintain the scalp's natural balance.

Calendula (Calendula officinalis)
A time-honoured botanical for sensitive skin and scalp. Calendula's potent anti-inflammatory and healing properties calm irritation, reduce redness, and gently nourish — making every wash as restorative as it is cleansing.

Geranium (Pelargonium graveolens)
A balancing botanical that regulates scalp sebum — neither stripping nor overloading. Geranium supports a healthy scalp environment while adding strength, shine, and a delicate floral note to the formula.

Panthenol (Vitamin B5)
A deeply penetrating humectant that binds moisture directly to the hair shaft. Panthenol plumps each strand from within, improving elasticity, reducing breakage, and leaving hair noticeably softer after a single wash.

Vitamin E (Tocopheryl Acetate)
A potent antioxidant that nourishes the scalp and protects against free radical damage. Vitamin E improves circulation at the follicle level and seals the cuticle — adding lasting shine and resilience to every strand.

How To Use

Apply the Shampoo: Thoroughly wet your hair with warm water to open the cuticles and prepare for cleansing.Dispense an appropriate amount of shampoo into your palm, adjusting based on your hair length and thickness.

Distribute Evenly: Massage the shampoo into your scalp using gentle, circular motions to remove buildup and impurities. Let the rich lather work its way through the lengths of your hair.

Rinse: Rinse with warm water until all the shampoo is removed, ensuring your hair feels clean and refreshed.

Follow with Conditioner: For optimal results, pair with the Lemon Myrtle & Emu Apple Natural Conditioner to lock in moisture and enhance shine or for extra hydration use Deep Repair Hair Treatment.

Incorporate this shampoo into your regular hair care routine to gently cleanse and nourish your scalp and hair. Its natural, plant-based formula leaves your hair refreshed, balanced, and ready for styling, while supporting long-term health and vitality. Pair it with the Lemon Myrtle & Emu Apple Natural Conditioner for enhanced nourishment and hydration.

Shipping

All Australian orders are carefully packed and dispatched within 2–3 business days.  

  • Parcel Post: Calculated at checkout. 
  • Local Pick Up: You can pick up your order locally please contact us direct for more information.

We back up our products with our unconditional money back guarantee. Buy the product, use it and if you’re not 100% satisfied, simply return it to us within 30 days for a full refund!

For more information, please see our Shipping and Returns Policy.

Pure Earth natural hydrating shampoo plastic free packaging Australia gentle cleansing shampoo for soft healthy hair
Person holding Pure Earth natural hydrating shampoo plastic free packaging Australia gentle cleansing shampoo for soft healthy hair
Pure Earth natural hydrating shampoo plastic free packaging with aluminium cap
  • MADE WITH QUALITY INGREDIENTS

  • ALWAYS VEGAN & NEVER TESTED ON ANIMALS

  • SUSTAINABLE PRODUCT PACKAGING

  • AUSTRALIAN MADE & OWNED

  • CARBON NEUTRAL DELIVERY

Woman sitting in forest hodling white bottle with bamboo pump label 'pure earth'

OUR COMMITMENT TO MOTHER NATURE

Sustainability is at the heart of everything we create

Our range of hair, body, and skin care products combines the power of Australian native botanicals with cutting-edge natural science. Packaged in sleek, infinitely recyclable aluminium bottles, our products are designed to help you live more sustainably while enjoying luxurious, chemical-free care.

With every purchase, you’re not just investing in your well-being—you’re supporting a zero-waste future and global reforestation efforts through our partnership with One Tree Planted

  • Australian-made and owned
  • Certified organic ingredient
  • Fairtrade supply with local indigenous communities
  • Wild harvested in an eco-sustainable manner

We thank you for choosing Pure Earth and joining us in transforming everyday routines into a force for good.

Family picture of father, mother, daughter and son on a natural landscape beach.

Hi, I’m Gabriela - founder of Pure Earth.

Pure Earth was created to offer effective, Australian-made hair and skin care that respects both your body and the planet. Each formula is crafted with native botanicals, clean ingredients, and low-impact packaging — so you can feel confident in what you’re using, and why.

I hope you love using our natural hair and body care range, as much as I've loved creating it for you.