Extra Hydrating Natural Shampoo

Designed for normal to dry hair, Pure Earth's Plant-Powered Shampoo helps deliver hydration and tame the look of frizz — leaving hair looking softer, smoother and more manageable.

This plant-based formula features a carefully curated blend of Australian native botanicals — Lemon Myrtle and Emu Apple — working alongside Geranium Oil, Nettle, Horsetail, Ginkgo, Calendula, Green Tea, Rosemary and Chamomile extracts. Together, these nourishing plant-powered ingredients help support the look of resilient-looking strands, fuller and more voluminous-looking hair, and help defend the appearance of hair against the effects of everyday environmental stressors.

Enjoy a soft, silky finish as this gentle daily shampoo helps your scalp feel comfortable and balanced, for hair that looks visibly healthier, shinier and more vibrant. Free from sulphates (SLS/SLES), silicones and parabens, it helps enhance the look of natural shine while being gentle on colour-treated hair — helping keep brunette, black, blonde and red shades looking vibrant and fresh.

Vegan, cruelty-free and proudly Australian-made.

Key Benefits:

• Designed for normal to dry hair — helps deliver hydration and tame the look of frizz
• Infused with wild-harvested Australian natives — Lemon Myrtle and Emu Apple
• Powered by nine botanical extracts rich in plant-based phyto-compounds
• Helps hair look fuller, more voluminous and resilient
• Helps the scalp feel comfortable and balanced
• Gentle on colour-treated hair — helps keep colour looking vibrant and fresh
• Sulphate-free (no SLS/SLES), silicone-free and paraben-free
• Vegan, cruelty-free and proudly Australian-made

Aqua (Purified Water), Cocamidopropyl betaine, C14-16 alpha olefin sulfonate, Geranium Maculatum (Geranium Oil), Urtica dioica (Nettle extract), Backhousia citriodora (Lemon Myrtle Oil),Panthenol (Vitamin B5), Tocopheryl Acetate, Guar Hydroxypropyltrimonium Chloride, Kunzeapomifera Fruit (Emu Apple extract), Equisetum arvense (Horsetail extract), Ginkgo biloba leaf (Ginkgo extract), Camellia Sinensis Leaf (Green Tea extract), Chamomilla Recutita (Chamomile extract), Calendula officinalis (Calendula extract), Rosmarinus officinalis (Rosemary extract), Dehydroacetic acid & Benzyl alcohol (preservative approved in organic and natural cosmetics) Learn more about the ingredients

Apply the Shampoo: Thoroughly wet your hair with warm water to open the cuticles and prepare for cleansing.Dispense an appropriate amount of shampoo into your palm, adjusting based on your hair length and thickness.

Distribute Evenly: Massage the shampoo into your scalp using gentle, circular motions to remove buildup and impurities. Let the rich lather work its way through the lengths of your hair.

Rinse: Rinse with warm water until all the shampoo is removed, ensuring your hair feels clean and refreshed.

Follow with Conditioner: For optimal results, pair with the Lemon Myrtle & Emu Apple Natural Conditioner to lock in moisture and enhance shine or for extra hydration use Deep Repair Hair Treatment.

Incorporate this shampoo into your regular hair care routine to gently cleanse and nourish your scalp and hair. Its natural, plant-based formula leaves your hair refreshed, balanced, and ready for styling, while supporting long-term health and vitality. Pair it with the Lemon Myrtle & Emu Apple Natural Conditioner for enhanced nourishment and hydration.